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Digital Marketing Management

About This Course

Master of Business Administration (MBA), is the best and highly-valued professional MBA degree Programme designed to develop the skills required for successful careers in business and management. With D.Y. Patil Vidyapeeth’s online learning or correspondence MBA program, the candidates will gain the right skills, knowledge, and attitude required to become successful in the global business environment.

Credit System

OnlineOnline MBA Programme will follow credit system as suggested by UGC. Study effort for one credit means time required by learner to understand the contents equivalent to 15 hours for classroom training.

Duration:Total Credits - 102

Courses = 24 + Project work

Semester I

27

Credits

Semester II

27

Credits

Semester III

28

Credits

Semester IV

20

Credits

ELIGIBILITY CRITERIA

A Bachelor's degree from a recognized university in any discipline

Minimum 50% aggregate marks or 45% in case of candidates belonging to reserved categories

Admission process

  1. Our counsellors will guide candidates through the admission process, which is as per regulatory requirements. Applicants must submit a completed application form with relevant documents within the due date
  2. Please contact our admission office on +(91) 9322 281 271 to know more about the admission process.
MBA Programme Structure
24 Courses + Project Work
Semester 1
  • Principles & Practices of Management
  • Organizational Behaviour
  • Management Accounting
  • Managerial Economics
  • Business Communication
  • Research Methodology
  • Environment Awareness and Disaster Management
    • Semester 2
  • Human Resource Management
  • Marketing Management
  • Financial Management
  • Operations Management
  • Management Information System
  • Strategic Management & Business Policy
  • Entrepreneurship Development
    • Semester 3
  • Introduction to Digital Marketing
  • Search Engine Optimization
  • Integrated Marketing Communication
  • Social Media Marketing
  • Emerging Trends in Information Technology
  • Web Designing and Content Management (MM)
  • Generic Elective-I - Digital Marketing \ Business English
    • Semester 4
  • Product and Brand Management
  • International Marketing
  • Generic Elective-II - Soft Skill \ Business Ethics and Corporate Governance
  • Project Work Report


    • Fees Structure

    Indian - Civilian
    Rs. 1,40,200
    /Total Fees
    *Contact your admission counsellor for early bird scholarship
    Scholarship NA
    Semester 1 Rs. 40,000
    Semester 2 Rs. 40,000
    Semester 3 Rs. 40,000
    Semester 4 Rs. 20,200

    Total

    Rs. 1,40,200

    Indian Defence / Differently Abled
    Rs. 1,34,400
    /Total Fees
    *Contact your admission counsellor for early bird scholarship
    Scholarship 5 % on Tuition Fee
    Semester 1 Rs. 40,000
    Semester 2 Rs. 40,000
    Semester 3 Rs. 40,000
    Semester 4 Rs. 14,400

    Total

    Rs. 1,34,400

    DPU Staff / Alumni
    Rs. 1,22,800
    /Total Fees
    *Contact your admission counsellor for early bird scholarship
    Scholarship 15 % on Tuition Fee
    Semester 1 Rs. 40,000
    Semester 2 Rs. 40,000
    Semester 3 Rs. 42,800
    Semester 4 Rs. 0

    Total

    Rs. 1,22,800

    International Students
    $ 3,000
    /Total Fees
    *Contact your admission counsellor for early bird scholarship
    Scholarship NA
    Semester 1 $ 800
    Semester 2 $ 800
    Semester 3 $ 700
    Semester 4 $ 700

    Total

    $ 3,000

    Free Counseling?